Set Up and Launch a Profitable Facebook Ads Campaign in 8 Steps

facebook ads
Set Up and Launch a Profitable Facebook Ads Campaign

Introduction

Running Facebook ads is easy. Running Facebook ads that actually convert into paying customers? That’s where most businesses struggle. In fact, according to WordStream, the average conversion rate for Facebook ads across industries is only 9.21%, meaning most advertisers lose money on poorly planned campaigns.

But here’s the truth: when done right, Facebook ads can be the most profitable customer acquisition channel available today. Whether you’re a small business owner, an eCommerce store, a coach, or a freelancer, you can use Facebook ads to consistently attract leads and sales without wasting your budget.

This step-by-step guide will walk you through exactly how to set up, structure, and launch a profitable Facebook ads campaign from scratch. And throughout, I’ll share insights from Adeleke Samuel’s Ultimate Facebook Ads Blueprint, a trusted system that has helped thousands of Nigerian and international businesses scale online.

Let’s dive in.

Prerequisites: Set Up Your Infrastructure

Before you touch “Create” in Ads Manager, make sure your foundation is ready.

Create & connect:

QA checklist (copy/paste):

facebook ads
Define Your Campaign Objective

Step 1: Define Your Campaign Objective (Know Your “Why”)

Every successful Facebook Ads campaign starts with a clear objective. In Facebook Ads Manager, you’ll see three broad categories:

💡 Think of this like a football match: your objective is the goalpost. If you don’t define it, your players (ads) will just keep running around the field with no aim.

👉 Example:

✅ Action Step:

Before creating your ad, write down your #1 campaign goal in one sentence: “I want to generate 200 qualified leads in 30 days.”

📘 Pro Tip:

Adeleke Samuel’s Blueprint goes deeper by showing you which campaign objective fits best for different business models, eCommerce, coaching, restaurants, real estate, etc. This saves you from wasting money choosing the wrong goal.

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Start small with specific targeting

Step 2: Know Your Audience (Targeting Like a Pro)

You can’t sell ice to Eskimos or rather, you can, but it’s a waste of money. Your ad must reach people who actually care.

Facebook gives you three targeting levels:

  1. Core Audiences – defined by age, gender, location, interests.

  2. Custom Audiences – retargeting people who visited your site, used your app, or engaged with your content.

  3. Lookalike Audiences – finding new people similar to your best customers.

👉 Case Study:


One of Adeleke’s Nigerian clients a fashion store ran ads targeting “women 18-45 in Lagos.” They got traffic but poor sales. After using Custom + Lookalike audiences (based on previous buyers), sales doubled within 14 days without increasing ad spend.

✅ Action Step:
📘 Pro Tip:

Adeleke’s Blueprint teaches advanced audience layering, how to combine behaviors, demographics, and interests so your ads only reach the highest-quality leads.

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Show how your offer fixes their problem.

Step 3: Create Irresistible Ad Copy (Speak to Pain Points)

Ad copy is the heart of persuasion. People don’t care about your product; they care about their problem. Your ad should show you understand their pain, then offer a solution.

Formula for powerful ad copy:

👉 Example:
Instead of:
“Buy our cake today! Fresh and sweet.”

Say:
“Tired of boring birthdays? 🎂 Surprise your loved one with a custom cake that makes their day unforgettable. Order now and get same-day delivery in Lagos.”

✅ Action Step:

Write 3 variations of your ad copy. Test which one resonates most.

📘 Pro Tip:

Adeleke’s Blueprint includes proven ad copy templates for different industries so you don’t stare at a blank screen wondering what to write.

Step 4: Design Scroll-Stopping Creatives

Facebook is a visual platform. Your ad creative (image, video, carousel) is what makes people stop scrolling.

👉 Case Study:


A Lagos fitness coach used stock photos for her ads and saw little traction. After switching to short iPhone-shot videos of herself demonstrating workouts, engagement tripled and leads doubled.

✅ Action Step:
📘 Pro Tip:

Adeleke’s Blueprint shows how to design ad creatives even if you’re not a designer, plus tools to hack high-performing visuals.

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Digital Marketing Kitz also helps businesses build high-converting websites and landing pages that turn clicks into paying customers.

Step 5: Build a High-Converting Landing Page

Your ad can be perfect, but if your landing page is weak, people won’t buy.

A great landing page has:

👉 Analogy: Imagine your ad is the taxi, and your landing page is the destination. If the house is dirty and confusing, guests won’t stay.

✅ Action Step:
📘 Pro Tip:

Running Facebook ads is only half of the game, where you send that traffic matters even more. If your landing page or website isn’t designed to convert, you’ll still struggle with sales no matter how great your ad is.

That’s why Digital Marketing Kitz also helps businesses build high-converting websites and landing pages that turn clicks into paying customers. From clean designs to persuasive copy and seamless user experience, we make sure every visitor feels confident enough to take action.

Step 6: Install and Use Facebook Pixel (Track Like a Scientist)

The Facebook Pixel is like your campaign’s “brain.” It tracks what people do after clicking your ad. Without it, you’re flying blind.

👉 Case Study:


An Abuja-based real estate agent ran ads without Pixel—lots of clicks, zero clarity. After installing Pixel, he discovered most leads dropped off at the form stage. Fixing the form doubled conversions.

✅ Action Step:
📘 Pro Tip:

Adeleke’s Blueprint shows step-by-step videos on setting up Pixel, even if you’re not tech-savvy.

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Run A/B tests weekly, Kill underperforming ads quickly and Increase budget gradually

Step 7: Test, Optimize & Scale

Facebook Ads are never “set it and forget it.” You must test, tweak, and scale.

What to test:

👉 Case Study:


A Nigerian skincare brand started with ₦5,000/day budget. They tested 3 creatives and 2 audiences. After finding the winning combo, they scaled to ₦50,000/day while maintaining a 3x ROAS (return on ad spend).

✅ Action Step:
📘 Pro Tip:

Adeleke’s Blueprint provides a scaling framework so you know when to turn ads off, when to duplicate, and when to increase budgets.

Step 8: Turn Your Clicks Into Conversions

Launching profitable Facebook Ads is not guesswork, it’s a science and an art. By following these 7 steps, you can transform wasted clicks into real sales:

  1. Set the right objective.

  2. Target the right audience.

  3. Write persuasive ad copy.

  4. Use eye-catching creatives.

  5. Create a landing page that converts.

  6. Install and leverage the Pixel.

  7. Continuously test and scale.

👉 But if you want a faster, proven shortcut…

Thousands of Nigerian and international businesses have already scaled their revenue with Adeleke Samuel’s Ultimate Facebook Ads Blueprint. It’s a step-by-step system packed with templates, ad copy scripts, and case studies that show you exactly how to turn your ads into a predictable money-making machine.

✅ Ready to stop guessing and start profiting?
Click here to grab the Ultimate Facebook Ads Blueprint today.

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